Metal is central to our business – and to our sustainability story. Its inherent properties, including its strength, recyclability and elemental nature help us excel across all three dimensions of sustainability.
From every angle, our primary materials – steel (formed from iron) and aluminum – are naturally circular. At their origin, they respectively represent more than 5% and 8% of the earth’s crust, ranking them among the most abundant resources in the world. As elements, metals are also infinitely recyclable with zero loss of properties, ensuring they will never be taken for granted but instead be used for valuable innovation time and time again.
The metal packaging industry is a perfect example of the circular economy at work. As a permanent, highly recyclable material, the resources utilized in metal manufacturing continue to be reinvested in the production of new metal products, including cans.
Metal can be recycled infinitely in a closed material-to-material loop. In fact, it is possible for recycled beverage cans to return to store shelves – as new beverage cans – in as little as 60 days. 15
Metal packaging protects products across the distribution chain, ensuring goods reach consumers in peak condition. By safeguarding critical characteristics such as taste, quality and functionality, the material fosters brand differentiation and builds trust through reliability. Metal packaging’s superior strength, durability and barrier properties help reduce waste and support healthy, nutritious diets.
Recycling metal minimizes the use of Earth’s resources and the level of greenhouse gas emissions used in subsequent production.